Small businesses often spend a great deal of money, effort, and time marketing their product or service in hopes of both retaining and gaining customers. In order to appropriately and effectively market itself, the business must aim for the proper audience and deliver a direct and clear message. Thankfully with the Facebook Business Page, these once headaches are now much more enjoyable, rewarding, and productive tasks.
The Facebook Business Page is a relatively new edition to the world’s largest social media website. Through using the Facebook Business Page, small businesses have a place where they can attract new customers and also connect with those who may already be using their product or service. This program has several unique features where the operator can promote ads or campaigns for their product or service, release quality posts to keep their customers coming back for more, and also insight into which potential customers are most rewarding to connect with.
I am currently employed at P.N. Laggis Co., an old fashioned men’s
store in Ayer, MA. It is a small business
run by a single family that sells everything from work wear, to suits, to
footwear. Utilizing the Facebook
Business Page was one tip I had for my boss in order to help spread the word about our company. In just a few years time, our Facebook Business Page at P.N. Laggis now has a few hundred customers that follow us daily. Through this social media site we are able to promote certain sales or the latest and greatest products to our customers so that they will either come in and check out our product or tell their friends about what we have to offer. Furthermore, the Facebook Business Page helps my employer to identify which customers are most actively posting about us so he can target them when he is launching a new add. Because we are a small business, this is a great tool for us to take advantage of as we can more personally connect with our customers, thus keeping them up to date and informed on what is new at Laggis' for free!
The Facebook Business Page is a great tip for small start up companies looking to get the word out about their product or service. Mark Zuckerberg once said, "I think a simple rule of
business is, if you do the things that are easier first, then you can actually
make a lot of progress." Due to the fact that the Facebook Business Page is an efficient and cost free tool of social media, this a great place to help small business get ahead of bigger competitors by both directly and indirectly interacting with their customers.
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